How To Make Low Ticket Offers Work With Your Facebook Ads
Today, I want to address a common misconception that I keep hearing in the online space–the myth that low ticket offers (think $7-$97 range) are less effective and require just as much effort to sell as higher ticket offers.
First of all, usually the people spouting this advice are the people that only sell very high ticket programs and haven't considered the different types of business models that exist in this space.
Secondly, whenever I hear people say stuff like this, all I can think is that there's a crucial aspect about low ticket offers that’s being overlooked…
…which is that low ticket offers (LTO’s) are NOT just about making an immediate profit or an easier sell.
Instead, they're a strategic entry point into your entire sales ecosystem.
Think of them as your welcome mat.
A sneak peek for your audience into what it's like to work with you or take your program.
And the best part? They can lead your low ticket buyers directly into your higher ticket offers.
It's like giving away a small sample of your program or service that leaves them wanting more.
Plus, by offering something so valuable at such a low price, it can build more trust and immediate credibility in the eyes of your customer.
Which is why these types of offers can be a powerful tool to convert a good portion of your customers into higher value buyers.
Don’t believe me? The data doesn’t lie.
Every time I help a client with a launch or sales of their evergreen offer, we do some detective work afterwards to discover, where did their leads who bought originally come from?
(Note; if you’re not already doing this, I highly encourage you to as the data is SUPER insightful and valuable)
When we analyze the data, 30-70% of the time on average, these leads had not only signed up for a free resource in the past but had also invested in a lower priced resource at some point in the customer journey.
I’ve seen this proven at a small scale with my client Stevie who went from selling a $7 eBook to a $997 program. On her very first launch of her program, out of the 8 people who purchased, 6 of them had bought her $7 resource first.
I’ve also seen this proven at a larger scale with my client Louise who offers a $30/month membership and then sells people into a 10-week course for around $1,200. Out of 4,232 customers who have purchased her course over the last several years, 1,700+ joined her membership first.
It’s a pattern you simply can’t ignore and it speaks volumes about the effectiveness of low ticket offers as a stepping stone to converting more of your audience into higher-value buyers.
So where do most people go wrong with LTO’s?
It’s having the wrong expectations around them.
If you’re expecting to run ads and rake in thousands from your low ticket offer alone, you’re probably going to be disappointed.
Instead, I like to use them in a breakeven strategy–using the low ticket offer to offset your ads costs so you can continually get in front of new traffic and leads while making your money back right away.
Because these are the leads that will likely buy your bigger offers later on and that’s where you’ll make most of your revenue and profit.
So, what does this mean for you? And do I think everyone needs to have an LTO in place?
Definitely not, but it's time to rethink how we perceive and utilize low ticket offers in our businesses.
They are not just cheap digital products to make a quick or easy sale; they're a strategic tool to build a journey for your customers.
A journey that can help pay for your ad costs upfront and lead to loyalty and bigger sales down the road. Let’s dive into a few pro tips for getting the most out of your low ticket offers:
- Your LTO does not have to be limited to a digital product, course, or membership.
If you’re a service provider you could offer something like an audit, a group consultation, or a live paid workshop. If you’re a local business such as a fitness studio you could create an intro offer like a week of classes for a low price to get people in the door.
- Always include an order bump on the checkout page and a one-time upsell to help increase your average order value.
My favorite tool to do this is ThriveCart. (<--This is an affiliate link but I personally LOVE and use this tool and if you end up buying through my link I’ll automatically gift you my proven checkout & upsell templates to copy directly into your account)
- Deliver your LTO within your course or membership platform if you have one.
This will allow your customers to peek at the other offers you have available & buy them too.
- Include a follow-up email a few days to a week after purchase to ask for feedback.
It's a great way to gather testimonials about your offer and start conversations with more of your new customers.
WANT MORE SUPPORT? WHEN YOU’RE READY, HERE ARE THE WAYS THAT I CAN HELP YOU GROW YOUR BUSINESS:
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